The Juniper Project
Branding, Strategy, Website, Copy, Photography
The Juniper Project is a project that looks to restore the balance of the Oregon landscape.
The Western Juniper is a pervasive species that has colonised almost all of the steppe brush ecosystems and as a result, threaten various species of flora and fauna as well as negatively affecting the users of the land.
The mission is to execute high-quality, collaborative endeavours with various artists and creators — developing products, projects and paraphernalia that would showcase the quality and validity of Juniper as a material.
The brand serves to unite these stakeholders towards tackling this “wicked problem”.